Week 6 - Consumer Decision Making

Consumer decision making happens all the time. when you go out to the grocery store for milk and other necessities, when you go to gamestop to purchase that new release or when you go to Buy clothes at the mall. In the world of marketing, generating the desire to buy a new product in consumers is very important to create revenue and make the product successful. Microsoft achieved this with the Xbox 360 by first getting the masses excited for it before the release and by continuing to evolve the platform itself to stay in line with the wants of the consumer.