Week 5 - Global Marketing

The Xbox 360 is a console that holds no boarders. It was simple for Microsoft to make this decision because with more consumers they can make more of a profit. This has caused the Xbox 360 to sell approximately 21.2 million consoles worldwide (that's more than the population of New York!). Since Microsoft is also the leader of online gaming, all of those players, regardless of country, can play together through Xbox live.