Week 4- The Marketing Environment

Now in earlier posts i stated that the Xbox 360 targeted the more frequent gamer. Now while that is true the Xbox 360 is an evolving platform and because of this it is starting to target a larger market. This is seen when they release a Netflix app on the marketplace and when they introduced the Kinect accessory that allows use of your full body to play games. This shows how much thought Microsoft puts into their products.