Week 7- Retailing

Now since my company is Microsoft, I couldn't just waltz into Steve Ballmer's office and demand that he give me a tour, but i did the next best thing. I traveled to one of their most prominent distributors, Gamestop.Before i get started on the details of my visit I'm going to tell you alittle bit about Gamestop. Gamestop started in 1984 as a software company known as Babbage's. They then merged with a company known as Software etc, which was another software company, in 1994. Shortly after in '96 Leonardo Riggio, head of Barnes & Noble,  bought the company and renamed it Gamestop and finally in 2004, Gamestop separated from Barnes & Noble becoming independent. Now in Gamestop, they have great customer service because they always greet you when you enter and within 2 minutes they are already asking you if you need any help. Also they are very knowledgeable about the upcoming releases, current hits and they are generally avid gamers themselves. Now during my visit I asked about things that i should get for my Xbox 360. They suggested I buy the Kinect peripheral, which enables gameplay while using your full body as the controller.(The Kinect was also named fastest selling consumer electronic device in 2011 by the gamer's edition of the Guinness book of World Records!) They also recommended that i purchase the three hot games for the Xbox 360 right now and to their surprise I already have them. Also while in the store they constantly play trailers of upcoming games to build anticipation in customers. After leaving empty handed, I headed home. This concludes my visit to Gamestop.