Week 8- Advertising and Public Relations

When it comes Microsoft and its marketing efforts with the Xbox 360, you can not overlook their advertising. For starters, Microsoft has a magazine specifically for the Xbox 360. OXM or official Xbox Magazine started in 2001 with the release of the original Xbox and since then it has kept people up-to-date on the latest game releases, DLC (down loadable content ) and news regarding the console. Also included is a disc containing multiple demos of various games. The Xbox 360 also advertises from within the console itself. For instance, if you have a subscription to Xbox Live, the menus contain tons of ads for DLC, demos, and recently they have added the ability to purchase or rent movies straight to your console.All of these advertisements generate excitement for the many products or paid features of the Xbox 360 and that, in turn, generates revenue.