Week 13- Segmenting and Target Markets

For the Xbox 360, there is a very large market that it is targeted towards. Microsoft targets people from the age of 13 to 25 who are avid gamers and play more than one day a week. However as time passes the console is constantly evolving and trying to widen and further its targeting range. For example, in the xbox marketplace they now have avatars. An avatar is basically an electronic representation of yourself and you can edit its facial appearance, skin tone, height, etc. It also has a store within Xbox live where you can Purchase clothing for it and accessories for it. This makes it helps gear it towards a younger audience. Second, the release of the Kinect, which is a 3d camera that allows you to play games by using your body, added a whole new way to play games on your Xbox. This made it more family friendly because anyone can jump in and play.