Week 11- Integrated Marketing Communication

When it comes to Microsoft, they use everything in the promotional mix with the Xbox 360. This allows them to hit every area of their target market. When it comes to promotion, they created scripts for cashiers at gamestop to help promote upcoming releases and other Xbox 360 related news. They also have many different priced consoles to make it more available to even low-income households. This shows that Microsoft is very skilled and understands the console market.