Week 11- Integrated Marketing Communication

When it comes to Microsoft, they use everything in the promotional mix with the Xbox 360. This allows them to hit every area of their target market. When it comes to promotion, they created scripts for cashiers at gamestop to help promote upcoming releases and other Xbox 360 related news. They also have many different priced consoles to make it more available to even low-income households. This shows that Microsoft is very skilled and understands the console market.

Week 10- Product Concepts

Microsoft Has shown that it has both consumer products and business products. Also some of it's products can be considered one or the other depending on the circumstances surrounding the purchase. The Xbox 360 can be considered one of these consumer/business products because while I can buy the system to suit all of my entertainment purposes making it a consumer product, game developers can buy it to test prototypes of their games which would make it a business product. However, the majority of Xbox 360's sold in the world are mainly for personal entertainment.